OPSM has taken its marketing strategy in a new direction from its usually light and cheery advertisements to using a social responsibility focus to now focusing on the dangers of driving without being able to see. I think this latest advertisement may be more effective in the short run, but I question how long they can continue with these sorts of advertisements without them becoming like many of the speeding adverts that are just depressing. This is definitely their best advert in my opinion, however it doesn't differentiate OPSM from any other glasses outlet in the market, and I think consumers are going to be left with the message but not the brand in their mind. You can check out OPSM's new commercial by BMF here
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