Myself, much like many others, have been watching the series called "Addicted to Money" on the ABC in Australia. The series highlights serious truths about capitalism in our society and the price to be paid in having an economy based on darwinian assumptions of pure competition. However instead of merely criticising the economic system much of the world has relied on in the past centuries, the program presents a solution. This solution rests in infusing the capitalistic ideals into innovation and development of a better system of energy, food and resource efficiency.
Someone who has seen this opening is Shai Agassi, the CEO and founder of Better Place, a company that aims to promote green transportation through electric cars. And has been named as one of TIME magazines 100 most influential people of 2009. The direction of Better Place is going to be more and more common among organisations in the future decades as oil supplies (which have now reached peak levels and are only going to fall and fade to nothing in the next 40 years) diminish and create exponential prices. Companies need to be proactive in seeing the changing landscape and aim to be part of the solution to the problem and fund research into alternative methods and actively seek to support organisations that are focussing on that direction.
The next 40 years are going to be an interesting time as the world attempts to redefine its directions and ideas of consumption and usage of energy.
You can watch addicted to money streaming here
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