Twitter for Marketing Campaign

The new Nissan 370Z is going to be targeted towards tech savvy buyers given the new campaign proposed by Whybin/TBWA Melbourne. The campaign will feature a Twitter page supported by a customized website. The twitter page will be updated with reasons why consumers should buy the car. This is utilizing current social networking trends and is leading the charge in innovative campaigns. I hope this is a successful campaign for Nissan and TBWA.